this is jonathan goodman. welcome to anotherepisode of the world of internet marketing. this is going to be an interesting podcastbecause i actually did the podcast on goggle + hangouts. as many of you know, i've beentrying to get more involved with goggle+. there is "supposedly" an added advantage tooptimization for google now that they've rolled out hummingbird. this is all very interesting.i'm not really seeing it. the conversation does seem to be one-sided. when i say to peoplein the industry -- and it is only seo optimization people in the industry who are talking ingoogle+ - they assure me that there are many and even millions of other people having otherconversations. i don't see it. my friends aren't on there. nonetheless, what i decidedto do for this podcast was to actually first
publish it using google+ hangouts. i wantedto get familiar with it. i wanted to understand whether i want to do speakers and have a dialoguebetween multiple people and how that can be handled. i will say that it was a little bit technicallychallenging. the advantage is that it immediately gets published on youtube in your channel.so obviously, the more goggle+ hangouts that you do, the more you have a channel and productin that channel that people can see. one of the disadvantages is that it's not like wheni'm working in an audio studio. it's basically an image of me talking with a video camera.i'm not able to keep track of the time. i was hoping for a 30-minute conversation abouttoday's topic, the dread pirate roberts which
i think is fascinating, but what happenedis that it wound up being about 19 minutes. that's why i'm talking to you before today'stopic. this isn't filler, but if you want to fast forward for 10 minutes, that's fine.i do want to talk about a couple of things. i'm going to be at pubcon in las vegas. i'mflying out there on monday. there is both a speaker networking event at 3:00 and thena 5:00 event for all attendees. after that, it rolls into so many different things. there'sthe third annual pubcon gorgefest at the bellagio. i'm not sure if i'm going to attend that.i'm trying to watch my waist, but i do love the bellagio. my friend is coming in overthe weekend and has strictly forbid me from going to the bellagio prior to his arrival.i don't know if i'm going to be able to hold
myself to that, especially if there's a wholebunch of people going to this gorgefest, which sounds fun and a great way to kick off theconference. i'm speaking about schema in the sematic markup and search session at 9:30on tuesday. that night i will be attending the purposeinc seventh annual seo poker tournament. it does seem that i am one of a few who are actuallyguaranteed a spot. everybody else has put themselves on the list of guests, but hopefullythey will convert to people who are actually willing to sit down and put their money wheretheir mouth is and play some poker. it's for a good cause. i believe it's for a good cause.let me back up and say that i'm not sure if there's any charity work going on there. itmight just be people hanging out. it's run
by purpose 2. it will be tuesday night atthe mirage hotel. wednesday is a big day for me. i have my booksigning in the afternoon at 12:45. that's at the barnes & noble table. then i'll beat the pubcon labs, where anybody can sit down with me to talk about their website bybooking a 20-minute session. i am going to speak about crowdfunding and how to managea crowdfunding campaign. however, i have two out of the three sessions still available.if you're going to pubcon and you just want to talk about your website for 20 minutes,you can definitely sign up. i have room available there. that night, i'm going to the pubcon montecarlo networking reception. that should be
fun. on thursday, i'll be doing two sessions.i'll be speaking at the facebook edgerank. unfortunately, one of the speakers droppedout. so there's only two people speaking at that session. it's very rare for somebodyto drop out like that. there's a lot of repercussions for the person when they try to speak againat an event. but for whatever reason, it's possible they may have left the company they'rewith or they're no longer being funded by the company they're with, so they drop out.so now we have only two people speaking at that session, which leaves a lot of q&a time.i've got to get my brain in gear for all of your exciting questions. i'll be speaking that afternoon at the negativeseo hot topics and trends. i have an interesting
story to tell everybody that i think they'llfind interesting and enlightening. then it's on to the weekend, where i'll be going tosee michael jackson's one at the mandalay bay resort. it is part of cirque de soleiland it's supposed to be fantastic. so i was able to get tickets for that. it's going tobe a lot of fun. now let's go ahead and listen to what i produced on goggle+. then we'llwrap things up. thanks so much. take care. the main event: dread pirate roberts the dread pirate roberts, with r.o.u.s.the dread pirate roberts, with r.o.u.s. (photo credit: phil_g)this is the first time we're actually going to broadcast live on google+ hangouts. we'regoing to experiment with this. the idea is
to take this information and then put it intothe actual podcast. right now, it's about 5:00 p.m. i've had an extremely stressfulweek. it's friday and i'm having a beer. this may be a new segment that we do. i might drinka different beer every week. this week, i am drinking tsingtao. it's reversed in thevideo, and i have no idea why. but anyway, it's happy hour on friday. today we're goingto talk about the very interesting, but much missed, news information coming out aboutsilk road and the dread pirate roberts. if you're familiar previously with the dreadpirate roberts, you know that he is a great character in the princess bride. this individual,who was recently arrested, went by the name dread pirate roberts. it's a really crazystory. what's amazing to me is that the media
for some reason isn't interested in this story.i think it's critical. so we're going to go through the story. my research assistant pulledtogether an enormous amount of information, and i have additional things that i want totalk about. so we're going to look at this whole story from different angles. as of october 7, 2013, the fbi has been unableto access ross ulbricht's personal bitcoin account. he is the dread pirate roberts andwe'll get into that. it holds approximately 26,000 bitcoins, worth about $3.2 million.the fbi controls the bitcoin wallet, which means no one else can access it. blockchain,the site that controls bitcoin currency, has renamed an account "silkroad seized coins."the fbi has transferred all currency there,
leaving users who had bitcoins stored nowout of luck. the united states has been authorized to seize all bitcoins involved in the silkroad incident and transfer them to a public u.s. bitcoin account. the fbi plans to holdthis bitcoin account until all judicial proceedings are completed. at that time, they anticipatebeing able to liquidate the account. fbi agent christopher tarbell alleges silkroad sold hundreds of kilograms of drugs, including heroin, cocaine and lsd, to hundredsof thousands of buyers. from the time the fbi began its investigation in february of2011 until july of this year, over 1.2 million transactions took place on the online marketplace.silk road's services were not merely limited to drug dealings. they also sold stolen creditcard information, services for social media,
atm hacking and firearms. ulbricht, a 2006 graduate of the universityof texas, oversaw a small team of managers, but did most of the work himself. he earnedhis masters from the university of pennsylvania in 2010. when looking to hire someone forsilk road, ulbricht created an anonymous account under the handle 'altoid' and posted a helpwanted ad in an online forum. the interested persons were directly to contact rossulbrichtat gmail.com. the fbi was able to use this address later to gain access to his personalinformation. what's interesting is that there is no longer any mentions of university oftexas-dallas alum ross ulbricht on his alma mater's website. if you go to that websiteand try to find his name, he's been removed.
the school removed any mention of him, includingan appearance for competing in an academic tournament and co-authoring a paper with aprofessor. one of the housemates of ross ulbricht discoveredthe true identify of his subletter (he was subletting a room) on the day that ulbricht'spicture appeared with the "san francisco examiner" article about his arrest. so the housematehad no idea. according to the housemate, he went by the name josh terrey. the housematessaid he was quiet guy who was occupying the room while the owner and his wife traveled.ulbricht found the place on craigslist and paid $1,200 a month in rent for the subletin the west portal neighborhood. the housemates claim ulbricht never did any kind of drugsand rarely drank alcohol, only an occasional
beer. christopher tarbell, who again is the fbiagent in charge of the silk road case, says undercover law enforcement agents made over100 purchases from the silk road website. here's a direct quote from adrianne jeffriesfrom an article on verge: "ulbricht has an active social media presence,including a facebook page, google+ account, stack overflow account, defunct twitter account,and youtube channel, which seems surprising considering the cautiousness dread pirateroberts supposedly used in covering his and silk road users' tracks." the arrest of silk road founder ross ulbrichtwas a collaboration of effort between the
fbi, comcast, us customs and border patrol,the irs, the drug enforcement agency and the department of homeland security. a directquote from the hacker news: "ulbricht...was charged with one count eachof narcotics trafficking conspiracy, computer hacking conspiracy and money laundering conspiracy,according to the filing." here's a direct quote from andy greenbergfrom forbes.com. this quote occurred before the arrest. i'm not exactly sure how thathappened. the name of the article is "meet the dread pirate roberts, the man behind thebooming black market drug website silk road," so i guess they actually got him in an interview.i don't know how that happened. "roberts also has a political agenda: he seeshimself not just as an enabler of street-corner
pushers but also as a radical libertarianrevolutionary carving out an anarchic digital space beyond the reach of the taxation andregulatory powers of the state..." the lawyer hired by ross albricht, joshuadratel, has previously defended al qaeda operatives, guantanamo bay prisoners, and a taxi drivertargeted by the nsa. one of his al qaeda clients orchestrated the attacks on u.s. embassiesin kenya and tanzania. twenty-nine year old ross ulbricht was arrested october 2, 2013.silk road was established in 2011 and it used an encryption service called tor, which reroutesusers' ip addresses. the onion router, or tor, which is the onion router as it's morecommonly known, is software that reroutes a user's ip address through a worldwide networkof servers, essentially hiding their information
from being monitored. during a tor routing,each node is chosen at random and cannot be used again. the software switches entry nodesevery 10 minutes. that's a great way to hide everything in your life. the bitcoin logothe bitcoin logo (photo credit: wikipedia) because he used bitcoin, i'm going to talka little about bitcoin. for those people who sign up with bitcoin, the digital wallet isnot initially encrypted, which can lead to digital theft. here is a direct quote fromnetwork world: "essentially, users who want to create a newwallet must know that they need to send their existing sums to new accounts with new passwords.it's not as easy as many would assume."
bitcoin, heralded for being anonymous, isnot really all that anonymous. block chain posts transactions as they happen in real-timefor anyone to see. bitcoin's value is determined by whether people are willing to accept ornot. when large amounts of people cash out their bitcoin, the value plummets. silkroademployed the use of bitcoins, virtual currency, instead of cash or credit cards. users tradedbitcoins, silkroad took 10%, and the drugs were shipped via the u.s. postal service. remember that list of everybody that was involvedin research? you know who was left out? the u.s. postal service. if we're talking aboutmulti billion dollars' worth of transactions going through the u.s. postal service, whyweren't they included in the investigation?
and how much are they now going to lose becauseof these transactions no longer going through? multi billion dollars' worth of transactionsmust have led to multi million dollars' worth of sales for the u.s. postal service. i'mnot saying that silk road was doing anyone any good, but out of everyone it's going tohurt, it is certainly going to hurt the u.s. postal service. ulbricht used the handle "dread pirate roberts"and made the mistake of posting in two forums under his personal gmail account. the fbisubpoenaed google for ulbricht's personal information and tracked him down to the sanfrancisco coffee shop. the fbi determined ulbricht earned about $80 million in the pasttwo years. he also hired two hit men to kill
people who threatened to reveal his identity.i want to go back to that in a second, but let me first read you an interesting quotefrom ars technica on how the feds took down the dread pirate roberts. "yesterday, ulbricht left his apartment tovisit the glen park branch of the san francisco public library in the southern part of thecity. library staff did not recognize him as a regular library patron, but they thoughtnothing of his visit as he set up his laptop in the science fiction section of the stacks.then, at 3:15 p.m., staffers heard a "crashing sound" from the sci-fi collection and wentto investigate, worried that a patron had fallen. instead, library communication directormichelle jeffers tells us that the staff came
upon "six to eight" fbi agents arresting ulbrichtand seizing his laptop. the agents had tailed him, waiting for the 29-year-old to open hiscomputer and enter his passwords before swooping in. they marched him out of the library withoutincident." one of the details that is missing from thisstory, which would really require a news agency to find out whether these things are trueor not, is this idea that he hired two hit men to kill people. that above anything isprobably the scariest part of this story. if you want to sell drugs, fine. if you wantto be heisenberg, whatever. that's your problem. but when you become heisenberg and you startkilling people or assassinating people, that's another thing. my understanding is that oneof the people he killed was married and had
three kids. this is tragic stuff. why? becausethey knew his identity. he blatantly put his identity out there on forums under his gmailaccount inviting people to work for him. he didn't have the brains and wherewithal tocreate a secondary gmail account not using his name? he couldn't figure out how to createan email account that wasn't able to be snooped and scoped? that's kind of ridiculous. there'sa lot of weird stuff in this story. it's amazing to me how the national media hasn't been interestedin the story at all. if you listen to the national news, they're not talking about itall. i think it's critical. but who am i to say? future podcasts
this podcast as our first go around with goggle+hangouts. i don't have my timer, so i don't know if i've gone 30 minutes. it looks likewe're pretty close, which would be great because going forward, we're going to look at allthe podcasts that have taken place this place this year. i know i went in various directionstrying to test the podcasts and the interests of the audience. we're now going to look at all the podcastsfrom this year and see if we can actually build a book around them. going into 2014,we're going to change the podcast a little. the podcast is going to have elements of whatthe 2015 book will be, and that's all going to focus on schema. so i'm figuring that in30 episodes of the podcast, if i talk for
30 minutes and break in down so that we canreally analyze different aspects of schema and also sociology and psychology elementsthat will impact search in the future, then that will the focus of each podcast. that organization will replace the compliantof the week, focusing on a specific app and things like that, which were kind of truncatedand pushed through. so i'm hoping that 2014 will be exciting. for a couple of 2013 episodesin november and december, we're probably going to revert back to our old format. then in2014, we'll rev up and be ready for new elements of the podcast going forward. i really appreciate you taking the time tolisten today. as always, we're trying to grow
the podcast in different ways. today was thegoogle+ hangouts and we'll do that going forward. this now goes into youtube, so i have to extractout the mp3 and put that into spreaker. then spreaker pushes it through iheart radio andtunein. then it goes to itunes and to a million different places. thank you so much becausethe numbers of viewers are increasing every week and i know there are a lot of peopleinterested in what i have to say. so thank you again.
Just got my check for $500
Sometimes people don't believe me when I tell them about how much you can make taking paid surveys online...
So I took a video of myself actually getting paid $500 for paid surveys to finally set the record straight.
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